A better framework for family planning

Everyone considering children should be empowered to maximize their family building options early and feel seen along their health journeys. Frame seeks to displace reactive, one-size-fits-all family planning models, offering a new way forward with tailored resources and expert support from empathetic humans who get where you’re coming from and lead you where you want to go.

People stacking hands as a team support

our mission

Putting humans at the heart of healthcare

Frame breaks new ground in family planning. We’re shifting the focus away from infertility with a new lens that looks at fertility challenges as symptoms of broader health concerns. We believe in fostering a world where people have full freedom to build their families on their time and have access to meaningful support on their journeys.

Our story

Because we’ve been there

Founders Jessica and Corey faced an uphill battle on their path to grow their family. As they navigated limited options and healthcare hurdles, they resolved to brighten the landscape for others on the same road, setting out to create a tailored and targeted platform that helps individuals find a caring partner in the process and clarity in their family planning options sooner.

Leadership Team

Jessica Bell van der Wal

,

Co-founder & Chief Executive Officer

Corey van der Wal

,

Co-founder & Chief Product Officer

Meg Harrison

,

head of operations

Heather Burchfield

,

Head of Customer Experience

Clinical Advisory Board

Annelise Swigert

MD

OB/GYN Physician / CEO

Ariela Marshall

MD

Physician, professor & women’s health expert, mayo clinic

Eleanor Stevenson

PhD, RN

Chair: Women, Children and Families Division, School of Nursing

Keith Frey

MD, MBA

Chief physician executive, Dignity health arizona & male fertility expert

Neil Chappell

MD, MCSI

Reproductive Endocrinology and Infertility Specialist

Karen Baker

MD

Urologist & Male Fertility Expert

Suzanne Spernal

DNP

VP Women’s Health

Annelise Swigert

MD

OB/GYN Physician / CEO

Eleanor Stevenson

PhD, RN

Chair: Women, Children and Families Division, School of Nursing

Karen Baker

MD

Urologist & Male Fertility Expert

Annelise Swigert

MD

OB/GYN Physician / CEO

Eleanor Stevenson

PhD, RN

Chair: Women, Children and Families Division, School of Nursing

Karen Baker

MD

Urologist & Male Fertility Expert

Neil Chappell

MD, MCSI

Reproductive Endocrinology and Infertility Specialist

Neil Chappell

MD, MCSI

Reproductive Endocrinology and Infertility Specialist

Ariela Marshall

MD

Physician, professor & women’s health expert, mayo clinic

Keith Frey

MD, MBA

Chief physician executive, Dignity health arizona & male fertility expert

Suzanne Spernal

DNP

VP Women’s Health

Ariela Marshall

MD

Physician, professor & women’s health expert, mayo clinic

Keith Frey

MD, MBA

Chief physician executive, Dignity health arizona & male fertility expert

Suzanne Spernal

DNP

VP Women’s Health

The image of impact

Combining big-picture vision with a commitment to the details, Frame teammates are united in their dedication to providing an easy, supportive, and thoughtful experience to people exploring their family planning choices. Reshaping the health landscape isn’t for the faint of heart—our team of tireless champions goes above and beyond for users and celebrates wins small and large.

values

curiosity

We constantly seek out new ways to energize users and enrich their experience.

Autonomy

We’re a team of self-starters comfortable taking the reins.

Inclusivity

We are an equal opportunity employer that celebrates diverse perspectives and strives to make our platform accessible to anyone and everyone who may want children.

drive

We embrace our startup status, working with purpose at a fast clip.

benefits

​Flexible Time Off

Paid Parental & Family Leave

Competitive Health Insurance

Fully Remote Team

Travel for Team Offsites

Free Access to Frame Fertility

Hang with us

We’re on the lookout for passionate team players who want to change the face of family planning. Explore our open roles to see if you’re a fit.

SEE OPENINGS